THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING

Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.Consumer/Household Economics, Marketing,

FOOD DISTRIBUTION RESEARCH FOR DEVELOPING COUNTRIES: DISCUSSANT

General agreement with position paper, but felt that private firms should be given more credit for their role in food distribution research.Marketing,

COMPARISON OF NEW ZEALAND AND THE UNITED STATES MEAT INDUSTRY EXPORTING AND MARKETING PRACTICES

The paper is a comparative analysis of selected beef and sheep meat exporting practices. These two particular types of meat were selected as these are the two major export products from New Zealand. The United States also is a major beef exporter, but exports little sheep meat. There is a major difference between the two countries in their overall approach to the export market. New Zealand utilizes a coordinated industry strategy while the United States does not have a coordinated strategy as individual companies aggressively pursue their own individual interests without much consideration of the overall implications for the total industry. The paper initially considers beef and sheep meat production, exports and imports, and the critical issues pertaining to exports. Then there is consideration of the two countries' approaches to export markets and future opportunities, and the differences in industry strategies.International Relations/Trade, Marketing,

CHANGES IN NEW ZEALAND MARKETING BOARDS

Marketing,

COMPETITIVE STRATEGIES USED BY THE NEW ZEALAND DAIRY BOARD TO COMPETE EFFECTIVELY IN THE GLOBAL MARKET FOR DAIRY PRODUCTS

Marketing,

PRIVATIZATION AND COMPETITIVE CHALLENGES TO THE NEW ZEALAND APPLE AND PEAR BOARD AND THE EXPORT IMPLICATIONS

Agribusiness, International Relations/Trade,

GALEX ultraviolet observations of stellar variability in the Hyades and Pleiades clusters

We present GALEX near ultraviolet (NUV:1750 - 2750A) and far ultraviolet (FUV: 1350 - 1750A) imaging observations of two 1.2 degree diameter fields in the Hyades and Pleiades open clusters in order to detect possible UV variability of the member stars. We have performed a detailed software search for short-term UV flux variability during these observations of the approx 400 sources detected in each of the Hyades and Pleiades fields to identify flare-like (dMe) stellar objects. This search resulted in the detection of 16 UV variable sources, of which 13 can be directly associated with probable M-type stars. The other UV sources are G-type stars and one newly discovered RR Lyrae star, USNOB1.0 1069-0046050, of period 0.624 day and distance 4.5-7.0 kpc. Light curves of photon flux versus time are shown for 7 flare events recorded on six probable dMe stars. UV energies for these flares span the range 2E27 to 5E29 erg, with a corresponding NUV variability change of 1.82 mag. Only one of these flare events (on the star Cl* Melotte 25 LH129) can definitely be associated with an origin on a member the Hyades cluster itself. Finally, many of our M-type candidates show long periods of enhanced UV activity but without the associated rapid increase in flux that is normally associated with a flare event. However, the total UV energy output during such periods of increased activity is greater than that of many short-term UV flares. These intervals of enhanced low-level UV activity concur with the idea that, even in quiescence, the UV emission from dMe stars may be related to a superposition of many small flare events possessing a wide range of energies.Comment: PASP Submitte

VIRTUAL PACKAGING: A CHALLENGE FOR THE TWENTY-FIRST CENTURY

Agribusiness,